Aquardens, Italy’s largest thermal park nestled in the heart of Valpolicella, has announced its new brand ambassador for the 2025–2026 season: Nicoletta Manni, étoile of La Scala and one of the most celebrated ballerinas on the international stage.
The choice of Manni reflects the park’s vision of wellness as an art form — a fluid, expressive language of movement, emotion, and connection. “For me, dance is about the bond between mind and body. Thermal wellness carries the same essence: listening to yourself, restoring balance, finding stillness. Aquardens is one of the few places where I truly feel that harmony,” says Manni.
The collaboration came together naturally, says Federica Reani, General Manager of Aquardens. “Working with Nicoletta felt like the perfect match from day one. She embodies everything we stand for — simplicity, authenticity, elegance. She’s experienced every part of the park herself and will share it with the same honesty and grace she brings to the stage.”
A poetic campaign, where water and movement become one
At the heart of the new campaign lies a visual dialogue between Manni and the element of water. Filmed across saunas, thermal lagoons, and scenic backdrops, the campaign captures the poetry of gesture, the intimacy of breath, and the rhythm of renewal. Manni’s expressive body becomes the embodiment of The Art of Wellness — the philosophy that guides every experience at Aquardens.
“Dance and water share something powerful,” she reflects. “They both transform, restore, and bring you back to yourself. For someone like me, who pushes their body to the limit every day, having a place to truly regenerate is invaluable.”
The campaign will be launched across Italy and abroad, with a strong focus on digital storytelling and social platforms.
Wellness, culture, and performance — all in one place
With over 110,000 square meters of lagoons, caves, saunas, and spa experiences, Aquardens is more than a wellness destination — it’s a cultural hub. The upcoming season will see even more bold experimentation, including an innovative collaboration with Fondazione Arena di Verona: this fall, Carmen will be staged — in part — inside the world’s largest sauna.
“We’ve always believed in dreaming big,” says CEO Flavio Zuliani. “What began as a peach field is now a world-class thermal park. Our sauna has become a stage, complete with lighting, music, scenic glass walls, and live performers. Aquardens is now a theater of water — where every visit becomes a unique, multisensory experience.”
