Vinitaly 2023 is just around the corner and is getting ready to become the international hub of Italian wine and more. With over 100,000 square metres of net space and seventeen pavilions, including fixed and tensile structures, fully set up. The event, which will be held at Veronafiere from 2 to 5 April, represents one of the most strategic sectors for Italian exports. It will host more than 4,000 companies representing the entire Made in Italy wine industry and more than 30 countries (data currently being updated).
In addition to business, Vinitaly also represents an important communication opportunity for Italian wine. With almost 4 billion media impressions in Italy and abroad during the most important week of the event, Vinitaly is a mega-event for Italian wine, together with the other two exhibitions that are taking place in Verona at the same time: Enolitech with Vinitaly Design and Sol&Agrifood.
The event will feature various business formats, including the Vinitaly OperaWine prologue tasting with the 130 producers selected by Wine Spectator, Taste and Buy matching with operators selected by the Exhibition Network in collaboration with Protection Consortia, Tasting Express with the most important international trade magazines and the main thematic areas such as Vinitaly Bio, International Wine Hall, Vinitaly Mixology and Micro Mega Wines.
There will also be more than 70 tastings, including the Tre Bicchieri 2023 walk-around tasting by Gambero Rosso and the Orange Wine Festival with top companies from 10 countries, as well as Vinitaly Tasting-The DoctorWine Selection, aimed at on-trade buyers and operators, and the Young to Young focus: young wineries telling their stories to young communicators.
Vinitaly 2023 will also feature several competitions. These include the International Packaging Competition – Vinitaly Design, which will award prizes for the best packaging in terms of trend, design and innovation for wines, spirits, liqueurs, beer and extra virgin olive oil, followed by 5 StarsWines The Book and Wine without walls, awards for companies that invest in improving the quality of their products.
Finally, Vinitaly and the City is dedicated to wine lovers. It proposes an itinerary of wine talks, tastings, exhibitions and events in the city’s most representative UNESCO World Heritage sites, such as Piazza dei Signori, Cortile Mercato Vecchio and Cortile del Tribunale (all near Piazza delle Erbe). From 31 March to 3 April Vinitaly and the City, Vinitaly “fuori salone”, outside the city, will take place in downtown. The fair and the city centre are about 3 km away. It is difficult to reach by car as it is in a restricted traffic zone “ztl”. Recommended to use shuttles that will be activated or taxis.